A Practical Guide to Pricing Your Coaching & Healing Work

If you offer healing, coaching or energy work of any kind, there’s a good chance you’ve had this moment.

Someone asks what you charge.

And even though you know the value of your work, something inside hesitates.

Maybe you soften the number.
Maybe you add a discount before they’ve even asked.
Maybe you quietly offer the session for free.

This is incredibly common among healers, coaches and practitioners.

Not because they lack skill or confidence in their modality — but because the relationship between healing work and money can feel complicated.

Over the years I’ve spoken with many practitioners who love the work they do, yet quietly struggle with the practical side of running a healing practice.

Questions like:

What should I charge?
Will people think I’m greedy?
What if people can’t afford it?
Is it even right to charge properly for healing?

If you’ve ever felt this tension, you’re certainly not alone.

There are a few very common reasons why healers struggle with pricing their work.

1. No One Teaches Healers the Business Side

Most healing trainings focus,quite rightly, on the practice itself.

You learn how to hold space.

How to listen deeply.

How to guide someone through a healing process.

But almost no training covers things like:

• Pricing your sessions
• Managing the practical side of a practice
• Building something that supports your life financially

So many healers end up guessing their prices or copying what someone else charges, without ever really understanding what makes a practice sustainable.

2. Many Healers Carry Complex Beliefs About Money

For people drawn to healing work, money can feel like an uncomfortable subject.

Many practitioners have absorbed ideas such as:

“Spiritual work should be free.”
“Helping people shouldn’t be about money.”
“People who charge too much are taking advantage.”

These beliefs are rarely examined directly, but they quietly influence how we think about pricing.

When those ideas are operating in the background, charging fairly can start to feel uncomfortable — even when the work itself is deeply valuable.

3. Healers Often Worry About Accessibility

Another reason healers undercharge is that they genuinely care about people.

They want their work to be accessible.

They don’t want to exclude someone who might need support.

That instinct comes from a beautiful place.

But when pricing is driven entirely by affordability concerns, practitioners often end up with a practice that is financially unsustainable.

And eventually that leads to exhaustion or resentment.

Neither of which helps the healer — or the people they’re trying to serve.

4. Pricing Is Often Based on Emotion Rather Than Reality

One of the biggest surprises for many healers is discovering the real cost of running a practice.

When you take into account:

• Personal living expenses
• Business costs
• Time spent outside sessions
• The number of clients you can realistically see

…the numbers often tell a very different story.

Many practitioners realise they have been charging far less than their practice actually requires.

Not because they were doing anything wrong — simply because they had never been shown how to calculate it properly.

5. Fear of Being Seen as “Selling”

Many healers would genuinely rather struggle financially than feel like they are selling something.

The fear of being perceived as pushy, commercial or insincere can make talking about money feel uncomfortable.

But in reality, fair exchange is what allows healing work to continue.

Without it, even the most meaningful work eventually becomes difficult to sustain.

Sacred Work Deserves Sustainable Exchange

When the exchange between healer and client is balanced, something important happens.

The practitioner can show up with presence and energy.

The work feels grounded rather than draining.

And the practice becomes something that can continue for many years, rather than something that slowly leads to burnout.

But creating that balance often requires stepping back and looking at both the practical numbers and the beliefs that sit underneath them.

A Simple Way to Start

If you’re a healer who has ever struggled with pricing your work, I’ve created a short training called:

Sacred Work, Sustainable Income

Inside the course we explore two simple but powerful things:

First, you’ll work through a Cost of Doing Business exercise that helps you calculate what your sessions realistically need to cost in order for your practice to support your life.

And second, we explore the beliefs many healers carry about money and exchange, and how those beliefs can quietly influence how we price our work.

The course includes:

• A guided pricing workbook
• A framework for calculating your session cost
• A reflection exercise to shift common healer money beliefs
• Two short video trainings explaining each step

It’s designed to be simple, practical and supportive — not pushy or overly business-focused.

Because healing work doesn’t need to lose its heart in order to become sustainable.

If this is something you’ve struggled with, you can learn more about the course HERE.